AI is transforming customer experience insights by enhancing data collection, analysis, visualization, and eventually decision-making. Tools like chatbots, smart surveys, and voice-guided interviews streamline feedback gathering, while AI summarization and large language models accelerate analysis of unstructured text and customer data. AI also centralizes disparate data sources for secure, efficient access. Visualization tools now integrate AI to simplify customization and reduce user effort. While most companies stop at generating and visualizing insights, the next frontier is AI-assisted decision-making, where systems nudge leaders toward actions based on real-time insights.

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