This blueprint shows how AI transforms personalization by enabling dynamic content, recommendations, and experiences at scale. AI replaces rigid rules with real-time, hyper-personalized journeys tailored to individual preferences. Use cases include website design, content creation, localization, segmentation, and conversion optimization. Tools like Webflow, Amazon Personalize, Airship, Persado, and Rasa.io help teams build and test experiences faster. Real examples include an 80% conversion lift and launching localized sites in hours. Success requires defining use cases, educating teams, and vetting vendors to integrate AI responsibly and effectively.

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