This ebook introduces agentic AI as a new paradigm for improving customer experience through autonomous, goal-oriented systems. It distinguishes AI agents from traditional and generative AI by highlighting their ability to reason, plan, and take action across multi-step workflows. The guide covers the business value of AI agents, including increased efficiency, faster response times, and more personalized customer interactions. It outlines implementation considerations such as data access, governance, security, and ethical guardrails. Real-world use cases across marketing, support, and operations illustrate how organizations can deploy AI agents to enhance CX while maintaining trust and control.

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