Microsoft Dynamics BI projects often fail due to nine common flaws. These include IT-led initiatives lacking business input, overreliance on Excel causing data integrity risks, poor data quality, and confusion from too many BI options. Other pitfalls are relying on general IT partners instead of BI specialists, assuming projects are “finished,” unrealistic dashboard demands, inconsistent definitions of metrics like gross profit, and the absence of a clear BI strategy. Solutions involve building data warehouses, setting governance, managing expectations, aligning on a single version of truth, and creating a strategy roadmap to ensure lasting BI success.

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