Key Performance Indicators are often misunderstood as simple metrics, but true KPIs act as actionable scorecards tied to strategy, helping businesses manage and achieve results. Trailing indicators like sales or income only track outcomes, while real KPIs focus on leading activities that drive those results. For example, marketing efforts increase website traffic, leading to demos, with historical data showing 30% of demos convert to sales. By tracking such “move the needle” metrics, companies can predict outcomes and adjust actions early. Microsoft Dynamics 365 Business Central provides the data foundation to build KPIs that directly influence revenue growth.

Join for free to read