This outlines five proven tactics for generating leads in commercial real estate, combining traditional relationship-building with modern AI and automation. Key strategies include building segmented lead lists, hosting webinars to identify buyer intent, offering expert value via email, and leveraging tech for targeting and efficiency. Warm introductions are emphasized as 15x more effective than cold outreach. The featured platform, sam.ai, empowers CRE firms with verified data, trust-building tools, and AI-driven systems to scale qualified lead generation and streamline outreach efforts.

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