ChatGPT During produce season, spanning from February to July, CPG shippers face unpredictable demand surges and rate fluctuations. To navigate these challenges effectively, shippers must strategically plan shipping lanes based on historic trends and harvest schedules, anticipating shifts in demand. They should also prepare for rate and capacity fluctuations by forecasting volumes and planning for potential weather-related delays. Utilizing real-time technology is crucial, providing data visibility and access to a network of carriers, especially for managing cold-chain continuity and timing. Additionally, partnering with compliant carriers and a transportation management provider allows shippers to strategically plan shipments and address disruptions effectively.

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