Zurich Insurance’s evolving digital strategy CDS is currently working with Zurich Insurance’s UK marketing team to deliver a medium and long term strategy for effective digital transformation. Central to this, is the ability to gain greater customer insight to deliver web personalisation between the customer and broker. To achieve Zurich’s goal, CDS worked closely with the UK marketing function, as part of the discovery phase, to define the digital marketing vision and made a series of recommendations focussed on delivering early business value. This involved designing a target operating model which identified the key customer interactions, and the data process and systems that are required to support them. This process unveiled the different CRM and content delivery s

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