CDS delivers successful content strategy for Aberdeen Asset Management CASE STUDYWe have worked closely with Aberdeen Asset Management to deliver a wide range of digital solutions. When Aberdeen’s Thinking Aloud website content team was under pressure and required editorial support, they asked CDS for help. CDS delivered editorial support on the Thinking Aloud website and ad-hoc editorial requests on other websites. This covered English and foreign language websites. The Aberdeen Asset Management Content Team working together with CDS could update sites quickly to meet urgent deadlines. A same day Service Level Agreement (SLA) with Aberdeen was agreed, to ensure content was done quickly and remained relevant. Examples of time critical content included coverage on

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