Zurich Insurance: Global Meets Local: How a Global Insurance Company Builds Loyalty at the Local Level
Zurich Insurance: Global Meets Local: How a Global Insurance Company Builds Loyalty at the Local Level
4 PagesMEDALLIA.COM Zurich Insurance Global Meets Local: How a Global Insurance Company Builds Loyalty at the Local Level The Challenge Loyalty and retention are key priorities for insurance compa- nies—and especially in the competitive general insurance market, in which customers can easily switch providers. Competing in traditionally high-churn markets, Zurich Insurance decided to invest in improving customer experi- ences to build retention an
