Zupee scaled its mobile gaming app install campaigns 5X on the Taboola Network, powered by seamless integration with Adjust. Taboola's direct S2S connection enabled clear conversion goals, while Adjust postback data optimized campaigns for superior ROI. Features like audience targeting, geo capabilities, and SmartBid helped precisely meet CAC, ARPU, and ROI targets. Key results included over 100,000 post-install registrations, 25% lower CAC than target, 30% fraudulent installs blocked from paid affiliates, and 25% user acquisition increase via Adjust attribution. As VP Digital Marketing Nishant Jaiswal noted, Taboola's tools drove efficient scaling and performance.

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