We sat down with Tien Tzuo, CEO of Zuora, to talk about how they’re using OKRs to unlock growth. Tien talks about why OKRs are important in scaling a fast-growing organization, what impact they’ve had, and the primacy of teams to organization performance. Tien, welcome. Let’s get started with the background of the story of your company. Tell us how it started and what you saw way ahead of everyone else. Tien: We started the company 12 years ago with this idea that you and I would buy less and less products and instead we would subscribe to services. We saw the trend happening to software. People don’t really buy software anymore. They subscribe to it. Well we believe that was going to happen to all other industries, media companies, car companies. And that’s exactly how it’s pl

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