Case Study
YUBCO & DICO
YUBCO & DICO INSTALLATION / Yemen GEO LOCATION 25 24 n the past, the Greeks used to call Yemen “Arabia Eudaimon”, while the Romans called it “Arabia Felix”; in both cases, the meaning was “Happy Arabia”, in contrast to “Desert Arabia”, i.e. the Saudi desert, i.e. the quintessence of an inhospitable land. The definition of Happy Arabia is a reflection of the reputation that this country had reached internationally in ancient times, thanks to the enormous income from the trade of incense and perfumes as well as the importance it had in history as one of the oldest centers of civilization in the world. Yemen, full of hills and perennial waterways, is now one of the fast-growing markets and one of the most promising economies of the Middle East. Among the most dynamic secto