Case Study
YP
For more information contact Tammy Greenberg, SVP Business Development, tgreenberg@rab.com YP Results Objectives • YP (YellowPages.com) was looking to raise overall awareness for their brand, as well as increase usage of YP.com and the YP mobile app, in eight markets (New York, Los Angeles, Chicago, Philadelphia, Dallas, Boston, Atlanta, San Francisco). • With this in mind, Katz Marketing Solutions worked with YP, BSSP, MEC Global and more than