YP Transitions from SAN to Software-Defined Storage by Microsoft Customer Background YP is a leading local marketing solution provider in the U.S. dedicated to connecting local businesses with consumers. YP’s flagship consumer brands include the YP app, yp.com and The Real Yellow Pages®, which are used by nearly 60 million visitors each month in the U.S.. With roots in the legacy Yellow Pages, the more than 100-year old company rebranded itself in 2012 as it expanded into digital advertising. The company had to grow its IT services to support thousands of new marketing consultants and customer service professionals across the country, who, together, are servicing nearly half a million advertisers. More than 60TB of data and up to 10,000 corporate users forced YP to re-engineer its

Join for free to read