Y our Go -t o Guide t o Launching Br ande d & Emb e dde d Analy tics T e chnical Guide© 2022 GoodData Corporation 2 This technical guide is here to help management, product, solution, and data teams navigate the complexities of choosing an embedded analytics platform that will best suit their needs. 1. What is “embedded analytics?” Embedded analytics represents a stage of analytics where the whole analytics platform and data pipeline, or its parts - be it just one graph, one dashboard or thousands of them - are integrated into another software (or an application, if you prefer this term). The software itself might be a company’s internal web portal (typically, enterprise), or the marketed product offering of a software company. Or any other. The main point is that the user will

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