You can’t live by referrals alone

1 Pages

Sometimes the well runs dry. This is what happened to Aria Solutions, Inc., a Calgary, Alberta-based IT company that provides Customer Interaction Management services for contact centers. Relying heavily on single-source revenue for the bulk of its sales—in this case vendor referrals—the company’s revenue declined when the referral stream began to evaporate. And let’s talk about that leakage. Thinking that the main task was to develop a

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