ISSUE RESULTS IMPACT & IMPORTANCE KEYS TO SUCCESS SAME SIDE SELLING CASE STUDY BACKGROUND Yoko Co is a digital marketing firm that helps organizations advance their web presence to drive results and ensure a return on their investment. The Yoko Co team struggled to differentiate themselves from their competition. Even though Yoko Co has a track record of delivering superior results compared to other digital agencies, potential customers did not understand the difference between Yoko Co and competitors that might offer an inferior solution at a low cost. WHY IT MATTERED Yoko Co was not growing as fast as they could, and they were not attracting those clients for whom they could have the greatest impact. Since Yoko Co has a team committed to results, they knew it was critical to attract

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