SMS Marketing Case Study Company and location: Yogurt Pizazz in Brentwood, Ca. (Two locations) Common Keyword and short code used: Keyword – FROYO/PIZAZZ Short Code – 87365 Duration: August of 2009 – Present Objective: As a new business owner in the city of Brentwood Yogurt Pizazz wanted to establish a database of customers from opening day. Due to the high development in the Brentwood area Yogur

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