YHA: an adventure on traincardsYHA: an adventure on traincards The objective: drive hostel occupancy and therefore revenue by acquiring new customers for YHA The target audience: ‘the everyday adventurer’ - anyone with a propensity to enjoy the great outdoors The campaign proposition: YHA making real adventures happen What the YHA are saying to their customers: Want to cycle down (or up) Snowdonia, walk the Lake District, climb a limestone cra

Join for free to read