2.5X More Cash—Straight to the Bottom Line YESCO + Blip: The 2nd Year After the first year with Blip, Pat O’Donnell, President of YESCO Outdoor Media reported that Blip had “fundamentally changed the economics of digital for YESCO” by adding an additional 11% to its revenue without adding to expenses. Blip followed up with YESCO to learn what impact it had in the second year—YESCO’s first full year with an established Blip marketplace. The results are nothing short of transformational for YESCO and the digital billboard industry at large. 16% MORE CASH—STRAIGHT TO THE BOTTOM LINE YESCO’s revenue from Blip in the second year added an extra 16% on top of their digital revenue from traditional contract sales. Blip added no addi- tional costs to YESCO’s operation and, as a result, 100%

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