YESCO + Blip: The 1st Year YESCO is a veteran in outdoor advertising and one of the most recog- nizable brands in the industry. It operates over 2000 faces in the western United States including digital assets in Utah, Idaho, Nevada, and Oregon. In June 2016, YESCO’s Outdoor Media division partnered with Blip®, the self-serve, pay-per-flipTM billboard marketplace. NEW REVENUE, AND LOTS OF IT By making YESCO’s digital inventory available to the 98% of advertis- ers that previously could not aord the medium, Blip dramatically increased the number of paying customers, bringing in over 600 new advertisers—almost nine times more than YESCO had on traditional contracts during the same year. By the end of the first year, revenue from Blip® advertisers had already resulted in an 11% increa

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