Yellow Maps maps.yellow.co.nz Industry Travelling/Toursim Partner Marker Studio 36 Williamson Avenue Ponsonby, Auckland 1001 New Zealand http://www.markerstudio.com Keith Patton keith.p@markerstudio.com 0064921716222 Goals and Challenges The business driver behind this product was to enhance an existing map function which only allowed the user to search for an address. Yellow Maps introduces a proper map based sear

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