Company Background Yahoo Japan Corporation is a Japanese Internet company formed as a joint venture between the American company Yahoo! and the Japanese Internet company SoftBank. It is headquartered at Midtown Tower in the Tokyo Midtown complex in Akasaka, Minato, Tokyo. IT and Business Challenges “As Internet usage increases dramatically, due to trends like the rapid adoption of smartphones and other mobile devices, we at Yahoo Japan Corporation are undertaking what is known as ‘explosive speed operations’ with the goal of enabling our entire organization to keep up with changes as a single unit,” explained Hiroshi Kiyomiya, leader of IT planning at Yahoo Japan Corporation. “Using lean startup methods and small-group teams, we are able to introduce new innovative services very

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