19 ELEVATE TECHNOLOGY 18 CASE Al Naboodah Group Enterprises is one of the leading brand names in the United Arab Emirates. Founded in 1958 by brothers Saeed and Mohammed Al Naboo- dah as a trading company for agricultural machines, the group has since developed a diverse portfolio of 15 different businesses in the fields of construction, MEP, automotive, transportation, electrical products, logistics, travel and renewable energy. The Group IT Department offers a range of shared IT services, all of which are fully managed in-house. It is our department’s role to support the business in rea- ching its goals, by ensuring that all IT requirements are delivered on time and at the right quality level. I joined Al Naboodah about four years ago with the cle- ar mission to modernise the I

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