Xandr is an advertising technology company that powers the buying and selling
Xandr is an advertising technology company that powers the buying and selling
3 PagesSUCCESS STORY Xandr is an advertising technology company that powers the buying and selling of digital advertising. In connecting buyers and sellers across the internet on five different continents, Xandr transacts over 10 billion ad impressions per day, generating north of 150 terabytes of data, and at a peak rate of 5 million transactions per second. OBJECTIVES The sheer amount of data that is processed on Xandr’s infrastructure creates serious performance challenges. Getting real- time insight into the actual client experience is the key to detecting and overcoming these performance obstacles. However, given the complexity of modern IT architecture, as well as Xandr’s global footprint, they needed a digital experience monitoring platform that can provide them with real-time performanc
