Case Study
Wrestling with program complexity, AppSumo takes control and grows 255% with Impact
About AppSumo AppSumo wants both their customers and their partners to save and make money. By partnering with the hottest software start-ups and companies, AppSumo provides their community with incredible and affordable software solutions for every stage of the entrepreneurial journey. Situation Software marketplace AppSumo appeals to the entrepreneurial spirit by offering discounted access to vital software tools for lean, growing businesses. To reach that audience, they engage a network of partners who are authentically connected to the world of entrepreneurs, bloggers, designers, freelancers, and business consultants who want access to the latest business tools but don’t have Fortune 500 budgets. AppSumo had been using affiliate tracking software to manage their referral par