Case Study

World’s second largest quoted tobacco group replaces telepresence in 25 international sites; first in Europe with a Cisco Active Collaboration Room

World’s second largest quoted tobacco group replaces telepresence in 25 international sites; first in Europe with a Cisco Active Collaboration Room

Executive Summary With 120 subsidiaries around the world, British American Tobacco (BAT) moved quickly to exploit videoconferencing when it first became generally available, reinforcing its culture of close collaboration across BAT’s many international offices. However, early technology was not designed to open standards and, over time, users became frustrated by the technology’s inability to interoperate with BAT’s other videoconfere

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