Case Study

Workwear Express for Sony Evolution Studios

Workwear Express for Sony Evolution Studios

Sony Evolution Studios The Introduction Founded in 1999 by Martin Kenwright and Ian Hetherington, Evolution Studios has quickly become one of the premier British video game developer companies, so much so that they were acquired by Sony in 2007. With significant experience in producing a range of racing video games, the company was chosen to lead the line with one of the highly touted games for the new generation PlayStation 4 console with the release of DriveClub. The Requirements Workwear Express were approached by Sony Evolution Studios in 2013 to produce a number of printed t-shirts that will be used as part of the promotional campaign in the run-up to the release of the DriveClub video game. The games' developers required the t-shirts to have a colour scheme which effectively related

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