Money Supermarket - Case Study The Introduction With the ability to compare everything from insurance, travel and credit cards all the way to broadband and mobile phone costs, Money Supermarket has grown to become the biggest price comparison website in the UK. The site has also gained wide recognition for its popular TV adverts featuring stars such as comedian Omid Djalili and rapper Snoop Dogg. Originally founded in 1993 by Simon Nixon, Money Supermarket is now an established fixture on the London Stock Exchange, bringing in a yearly revenue in excess of £200 million. The Requirements Workwear Express were approached by Money Supermarket in 2013 to produce a number of printed t-shirts to be used as part of the promotional campaigns the website had planned. The t-shirts needed to fit the

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