Hamley's - Case Study The Introduction While their main store has grown to become one of London’s premier tourist attractions, bringing around 5 million visitors each year, the toy company also boasts a number of other locations through the UK. Originally founded under the name “Noah’s Ark” in 1760, Hamleys is one of the oldest and largest toy stores in the world, with more than 50,000 toys across 7 floors in their London flagship store. The Requirements Workwear Express were approached by Hamleys in late 2011 to provide a new range of staff uniforms for the toy store. The uniforms needed to offer a smart, professional appearance while still holding true the iconic Hamleys’ brand that the company have spent over 250 years developing. As Hamleys members of staff are constantly enga

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