Working Three Case Study - MBS Mark Cameron, CEO of Working Three (W3) may not be formally qualified in business management, but in the past 18 months he has more than tripled his company’s profits. "I’m a specialist in my field, not a specialist in running a business," says Mark, who also writes as social media economist for Business Review Weekly. Over the past five years, Mark has transformed W3 from a traditional marketing agency into the digital sphere. It is now a boutique digital consultancy, based in Richmond, an inner suburb of Melbourne. "The level we were working at had changed enormously," Mark says. "I needed some tools to start thinking about that." In September 2011, Mark commenced Leadership 21, a development program for owner-managers of small and medium-sized Australian b

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