Colgate-Palmolive Case Study - MBS The challenge Peter Laforest joined Colgate-Palmolive in Sydney as a senior brand manager in 2009. In 2014, he now leads Palmolive Body Cleansing’s worldwide marketing as Associate Director, Personal Care, Global Marketing—a brand that attracts almost A$1.5 billion turnover annually for the business. From his new office in New York, Peter reflects on his career and pinpoints 2009 as a turning point. It proved to be a pivotal year; a competitor had recently released a liquid hand wash range that saw Palmolive’s market share drop by almost 15 per cent. At the same time, Peter was moving into the role of Marketing Manager. As he transitioned up and across, he was selected to attend the Leadership Development Program (LDP)® through MBS-Mt Eliza Executive Edu

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