Scaling Across The Globe With Better Marketing Insights BACKGROUND Etermax is one of the leading companies in social games in the world. Based in Buenos Aires, Etermax’s entrepreneurial and spirited culture, commitment to their games, and data-driven growth strategies have made them a cross-platform game development powerhouse. CHALLENGE Following the success of Trivia Crack, the Etermax team wanted to scale their business and diversify their publishing portfolio. With a growing portfolio of apps to promote, media running across over 50 networks around the world and a healthy mix of in-app purchase revenue and in-app ad revenue, Etermax’s marketing team needed a better marketing intelligence solution to measure and inform their marketing efforts. Retention 3X STRONGER US and Latam

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