“Workfront has given us a lot of visibility and helped us shape some of our processes. For example, how we were raising requests, then once a request was raised, what happened to it, how it was prioritised, resource managed, and reported. Workfront has worked hand in hand with us to change and improve our processes.” –Louise Reynolds, Global Senior Marketing Workflow Specialist THE CHALLENGE: Premier Farnell’s marketing function faced communication and collaboration challenges. Its manual processes were time consuming, and its tools were ineffective. There was no central visibility, which made prioritisation and resource management difficult. There was no direct link to the marketing plan, which made tracking and budget management a challenge. Premier Farnell’s marketing team b

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