Workflow Building PERSONALIZATION PLAYBOOKTable of Contents 4 5 6 8 11 15 19 20 You're reading the third part of Iterable's Pillars of Personalization Series, which covers four topics every growth marketer needs to understand to create empathetic and relevant messaging to customers. Why Lifecycle Maps Don’t Always Translate Into Your Email Service Provider The Four Building Blocks of a Customer Messaging Workflow Block #1: Enter/Exit Criteria

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