Workbooks Helped Good Salon Guide To Generate New Business And Improve Customer Retention
Workbooks Helped Good Salon Guide To Generate New Business And Improve Customer Retention
4 PagesIMPROVED REPORTING SALES MODEL EVOLUTION IMPROVED CUSTOMER RETENTION “WORKBOOKS IS A FAR MORE FLEXIBLE SYSTEM THAT I CAN AMEND, BUILD AND CHANGE MYSELF WITHOUT REQUIRING EXPENSIVE CONSULTANCY.” INTRO Good Salon Guide, the only independent guide to standards in the hairdressing and beauty industries, has implemented Workbooks CRM to create a single source of all customer and prospect information. Improved reporting has enabled the company to evolve its sales model from customer number to customer value; while new customer segmentation and integration with both its website and MailChimp is supporting a far more effective marketing and sales model. Gareth Penn - Managing Director, Good Salon Guide Success Story WORKBOOKS HELPED GOOD SALON GUIDE TO GENERATE NEW BUSINESS AND IMPROVE C
