THE CHALLENGE Wolseley approached Youngman requesting assistance with Build Centre branch promotions of their product lines to achieve an effective display of the Youngman range. Wolseley want to maximise the effectiveness of the exercise to provide essential training for all staff to improve their product knowledge and foster the relationship between Youngman and the branch management. THE BRIEF Youngman were tasked with utilising the available space and positioning of the display areas in a location within store which would have maximum customer impact, enhancing the Youngman product range and ultimately drive sales. THE SOLUTION Y oungman played a significant role in developing Wolseley’s in-store promotions by improving their branches appearance, which natura

Join for free to read