Heavier Metal The Challenge: The Challenge: Manufactured by M&I Materials, the Wolfmet brand has more than 40 years’ heritage in tungsten alloy. With a wealth of knowledge, Wolfmet wanted to highlight its expert advice and excellent customer service. To relaunch the brand, a clear, compelling concept and campaign were needed, that would appeal to its target audience, help it stand out from its competitors and position Wolfmet as a leader in tungsten alloy. Wolfmet Excellence in TungstenOur Insight: Our Insight: Following a strategic review of the current Wolfmet positioning in the marketplace, it was determined that its customers were looking for a materials expert, rather than an industry/sector expert. They wanted support in maximising competitiveness, performance and safety in their tar

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