Our Insight: Our Insight: The objective of the campaign was to position Corbion as a leading bio- based solutions partner for the coatings sector. PR would allow Corbion to showcase its understanding of industry trends and challenges, while also highlighting its technical know-how. With its in-depth knowledge of the sector media, BDB was able to plan a targeted campaign that focused on delivering high value content to the relevant audiences. Our Response Our Response First, BDB carried out a media audit to identify relevant editorial opportunities and understand how Corbion was currently perceived by key trade journalists in both Europe and North America. BDB then wrote a series of in-depth technical features, following interviews with experts at Corbion. Alongside content development, BDB

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