WMS For Growing Online Fashion Retailer Chi Chi Background Chi Chi are a fast growing highly successful online fashion retailer, focusing on cocktail, prom and evening dresses to bring catwalk fashion to the high street. Their target audience has many alternatives including well-known high street brands and online only retailers when it comes to buying clothes online. Chi Chi has a number of USPs and novel ways to attract new customers, and to encourage repeat purchases from existing customers. Why did Chi Chi need an Optima WMS? Chi Chi experienced a long period of continual growth, and realised their warehouse was not able to keep up with demand. Chi Chi quickly identified that their warehouse was not as efficient as it needed to be, and that in order meet the high customer demand for pr

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