Incorporate A Strategy For Growth Before implementing ZoomInfo, the sales team at Appcues was using a data platform that just wasn’t getting the job done; the accuracy of contact data was unreliable (think outdated and missing emails and direct dials) and as a result, the team was struggling to connect with prospects. “While we understood our ideal customer profile, we lacked a clear path to those prospects,” explained Jeff Hendricks, Manager of Business Development at Appcues. “We needed a reliable business intelligence tool that would enable us to prospect into enterprise accounts and expand our existing customer accounts.” Arm Sales With T ools For Success After bringing ZoomInfo onto the scene, things started to shift. “Expanding customer accounts means staying on top of co

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