With Yext, Specsavers are able to focus on their core competencies rather than the manual entry of data
With Yext, Specsavers are able to focus on their core competencies rather than the manual entry of data
2 PagesThe Challenge: Ensuring a consistent online-to-offline journey Specsavers aims to provide the best value in eye care and audiology across the markets it serves. The retail chain, which has more than 2,000 locations worldwide, offers vision and hearing tests in addition to selling glasses, contact lenses, and hearing aids. “The customer is first and centric to our approach,” says Darin Butler, Head of Digital Customer Engagement at Specsavers. “We pride ourselves in best-in-class customer experience and that starts from the moment our customer is searching for an eye test, ‘opticians near me,’ or ‘hearing check. ’” Butler’s team is responsible for ensuring a consistent customer experience across digital channels. A seamless online-to-offline journey is paramount to him. “Our customer’s onli
