Case Study
With the launch of .nyc, the City of New York set out to establish a dynamic digital landscape and online community
With the launch of .nyc, the City of New York set out to establish a dynamic digital landscape and online community
One World, One Internet ICANN Website Registry Name Location http://www.ownit.nyc Neustar Sterling, Virginia, USA Case Study .NYC The date .nyc launched to the public: 8 October 2014 Number of registrations: More than 73,000 domains under management as of August 2017 “New Yorkers are constantly innovating and putting this great city on the digital map, ” said Mayor Bill de Blasio. “The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large. There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate. ” With the launch of the New gTLD (generic top-level domain) Program, the city of New York saw an opportu