About JDE Professional Everyone deserves a cup of coffee they love: that’s a fundamental principle at Jacobs Douwe Egberts (JDE) Professional, a maker of coffee, tea, and coffee machines. The company, located throughout Belgium, the Netherlands, and Luxembourg, serves a global customer base with different needs and expectations. In each case, the buying experience needed to demonstrate the company’s commitment to providing a coffee or tea solution that is a “perfect fit” for the customer. In particular, JDE Professional needed a mobile selling solution that could tailor messaging based on the demands in each customer’s particular market. But the company was still operating with paper documents that became obsolete quickly, were often out of stock, or were just too cumbersome to a

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