Case Study

With Affiliates And Third Parties Beginning To Appear Ahead Of Them In Brand Related Keyword Searches, Leading Fashion Retailer Fiorelli Saw Click Con

With Affiliates And Third Parties Beginning To Appear Ahead Of Them In Brand Related Keyword Searches, Leading Fashion Retailer Fiorelli Saw Click Con

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BA CK GROUND Fiorelli is a leading fashion retailer that found its feet in 1988 when it was purchased by Oroton. They have significantly grown their market share in recent years and their products have, since 1990, been sold throughout the UK in more than 400 retail stores and leading department stores. Fiorelli deals predominately in accessories – ranging from handbags to belts to sunglasses, while a partnership with Gecko Jewelery led to th

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