Case Study
Wise® Foods
Wise® Foods Profile In 1921, Wise Potato Chip Company (Wise) was founded by Earl Wise, Sr. in Berwick, PA. The family kitchen was the birthplace of this tasty snack. The idea of chips came to Mr. Wise quite by accident when he found his grocery store overstocked with potatoes. Earl's chips enjoyed instant popularity and rapid growth in the eastern United States for the remaining century. For over 85 years, from small batches in his mother's kitchen to a remodeled garage to the current state-of-the-art facility, one thing has never changed: Earl Wise, Sr., and the company that bears his name, makes terrific all-natural chips. IT Challenge Wise' IT staff, in an effort to improve their service desk, was looking for a way to automate hardware and software asset tracking and improve their softw