Case Study
Winston Flowers
Winston Flowers Winston Flowers: Continuing a Legacy of Beautiful Business with TRAVERSE In 1944 Robert Winston and his son, Maynard, pushed their cart of flowers onto Boston’s Newbury Street. Little did they know, this small flower cart would flourish and grow into a widely respected New England business that has been named “Florist of the Year” and is a frequent “Best of Boston” award-winner. Now a third generation, family-owned company run by David and Ted Winston, the company honors its family heritage by continuing to blend tradition with cutting-edge, modern floral designs. Winston Flowers is one of the nation’s most highly regarded florists. Although they now have seven shops throughout New England, they still maintain the shop where it all began on Newbury Street. One year ago, in