Case Study: Window Treatment Captures UVP in Logo -Marketing 360® A window treatment specialist that uses Marketing 360® got a logo design that perfectly explains their unique value proposition (UVP). At Marketing 360®, we have many case studies demonstrating the effectiveness of our conversion- based websites. These websites are the crux of online marketing, so they are – of course – where the action is. Often overlooked in this analysis is humble logo design. Colorful and catchy, logos tend to take a secondary role to the communicative power of a website landing page. However, when used correctly, a logo can be effective at communicating the business’ value offering. In fact – when done with expertise – a logo can communicate that vital message as effectively as any other content. Ca

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