Wildlife conservation Company Overview Business Challenge The Royal Society for the Protection of Birds (RSPB) is a charitable organization in England, Wales and Scotland that promotes the conservation of birds and the wider natural environment. In 2020, the RSPB had 2,000 employees, 12,000 volunteers and 1.2 million members, making it one of the world’s largest wildlife conservation organizations. Their goal is to make certain that by 2025 at least 20 percent of land across the United Kingdom is managed to ensure no loss of protected areas. Due to its reliance on donations to meet its strategic objectives, RSPB is continually expanding its supporter database. The organization adds roughly 3,000 contacts a week from multiple sources including face-to-face recruitment, donati

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